A wide view of a Dubai neighbourhood filled with tall residential towers

1 scheme

Name licences

The name is licensed onto a building. No operator, no design house involvement beyond brand guidelines.

The trade-off. The cheapest way into the category and the highest yields on this page. It is also where the branded premium has compressed hardest.

The scheme in this category.

Open one to see what it actually is — who it is for, what physically distinguishes it, and Sonal’s read.