5 schemes
Fashion & design maisons
A fashion, jewellery or automotive house supplies the design language and the name. The interiors are genuinely theirs; the building is run by a property manager.
The trade-off. You get an interior nobody else can legally copy. There is no hotel behind it, so the service layer is whatever the developer set up.
- AED 3,800–11,500per sqft across this tier
- 2 of 5have a working hotel in the building
Every scheme, cheapest entry first.
Open one to see what it actually is — who it is for, what physically distinguishes it, and Sonal’s read.

Al Safa & Business Bay · Dubai
Cavalli
Cavalli Couture / Cavalli Tower
AED 3,800–5,200/sqftPortal asking price
Buyers who want the interior to be the statement and are not troubled by how specific a taste it is. That specificity is also the resale question.
Open this world

Business Bay · Dubai
Jacob & Co
Burj Binghatti Jacob & Co Residences
AED 4,800–8,200/sqftPortal asking price
Buyers who want the record — the tallest, the most extreme — and treat the apartment as a collectible object rather than as housing.
Open this world

Burj Khalifa, Downtown · Dubai
Armani
Armani Residences
AED 5,400–7,800/sqftRegistered sale price
Buyers who want the Burj Khalifa address without the tourist-facing apartments above, and who respond to Armani’s restraint rather than to a logo.
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Business Bay · Dubai
Bugatti
Bugatti Residences by Binghatti
AED 6,000–9,500/sqftRegistered sale price
Collectors — of cars first. The resale market has been unusually active for an off-plan tower, with 36 sales in the last twelve months at an average of AED 49.3 million.
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Jumeirah Bay Island · Dubai
Bvlgari
Bvlgari Resort & Residences
AED 8,200–11,500/sqftRegistered sale price
The buyer for whom the address is the asset. Jumeirah Bay is a gated island with one road in — the privacy is structural, not marketed, and that is what the money is buying.
Open this world