
Fashion & design maisons
Jacob & Co
Burj Binghatti Jacob & Co Residences
The New York watchmaker on what is intended to be the tallest residential tower in the world, with a crown modelled on a jewel setting. Ambition is the product here, and the tower is unmistakable on the skyline.
Photographs of the building and the area around it, not the developer’s renders. Each is freely licensed and credited to its photographer above; full list on the credits page. Where a scheme is not yet built, the images are of its location and the captions say so.
Who buys here
Buyers who want the record — the tallest, the most extreme — and treat the apartment as a collectible object rather than as housing.
What sets it apart
- Intended as the world’s tallest residential tower
- Crown design derived from Jacob & Co jewellery settings
- Binghatti-developed; no hotel operator
The numbers
Portal asking price
AED ~4,800–8,200
~4.1–4.8% gross
Around 4.1–4.8% gross on quotes, but the quote band is so wide that the number is unstable.Binghatti
Sonal Kukreja’s read
Extraordinary ambition and a very wide pricing band, which is itself the signal — when quotes range by 70% within one tower, the market has not agreed what it is worth. Third-party analysis flags liquidity risk on exit.
An opinion, not advice, and not a recommendation to buy. BRN 89032, PSI Real Estate L.L.C..
Others in fashion & design maisons
Figures are labelled by basis and sourced above. Yields are gross, before service charges, management fees and voids — all of which run higher in branded stock. Availability and pricing change; verify with the Dubai Land Department and the developer before committing. Nothing on this page is an offer of a specific unit.





