The Off Plan Guide
Umm Suqeim beach in Dubai — the coast off which Naïa Island is being built

Hospitality houses

Cheval Blanc

Cheval Blanc Maison, Naïa Island

  • Naïa Island, off the Jumeirah coast
  • Shamal Holding
  • Announced
  • Hotel attached

LVMH’s hotel brand, on a new island being built off Jumeirah within sight of the Burj Al Arab. The masterplan is unusual for Dubai in that it is deliberately low-rise and low-density — estate plots you build on, a private marina, private beaches. Cheval Blanc has almost no for-sale residential anywhere in the world, which makes this close to a first.

Umm Suqeim beach in Dubai — the coast off which Naïa Island is being built

Photo: Fabio Achilli · CC BY 2.0 · via Wikimedia Commons

Umm Suqeim beach in Dubai — the coast off which Naïa Island is being built
The Jumeirah beach and the Burj Al Arab — the stretch of coast where Aman Dubai is being built

Photo: Hassan Ahmed Photography · CC BY-SA 3.0 · via Wikimedia Commons

The Jumeirah beach and the Burj Al Arab — the stretch of coast where Aman Dubai is being built
Jumeirah Beach in Dubai looking south-west

Photo: CT Cooper · Public domain · via Wikimedia Commons

Jumeirah Beach in Dubai looking south-west
Palm Jumeirah seen from a beach on the Dubai shore

Photo: CT Cooper · Public domain · via Wikimedia Commons

Palm Jumeirah seen from a beach on the Dubai shore

Photographs of the building and the area around it, not the developer’s renders. Each is freely licensed and credited to its photographer above; full list on the credits page. Where a scheme is not yet built, the images are of its location and the captions say so.

Who buys here

The buyer who wants to commission a house rather than choose a unit, and wants LVMH-standard hospitality attached to it. This is a land-and-build proposition dressed as a branded residence, which is a different transaction and a different risk.

What sets it apart

  • A new man-made island between Umm Suqeim and Jumeirah 3
  • Hotel component reported at 30 suites and 40 private pool villas
  • Estate plots sold for custom-built homes, plus branded beachfront residences
  • Private marina and private beaches; low-rise throughout

The numbers

Land price only

Price

Residence prices are not published. The only registered number on the island is land: a 52,866 sqft beachfront estate plot at AED 377 million, about AED 7,130/sqft of land.

Gross yield

—

No yield evidence. Announced only.
Handover

Around 2029, widely reported rather than contractually published

Developer

Shamal Holding

Sonal Kukreja’s read

The most exclusive thing announced in Dubai and the least evidenced. Land is trading at AED 7,130 a foot before a masterplan has been delivered. I would treat an early position here as a development bet rather than a property purchase, and size it accordingly.

An opinion, not advice, and not a recommendation to buy. BRN 89032, PSI Real Estate L.L.C..

Sources for the figures above

  1. Arabian Post — Naïa Island plot sale
  2. Bayut — Naïa Island guide

Others in hospitality houses

Figures are labelled by basis and sourced above. Yields are gross, before service charges, management fees and voids — all of which run higher in branded stock. Availability and pricing change; verify with the Dubai Land Department and the developer before committing. Nothing on this page is an offer of a specific unit.